Answer 7 quick questions and walk away with a full content kit — platform bios, content pillars, post starters, reel hooks, and an optional 4-week content calendar.
Step 1 of 7
Let's start with the basics.
We'll use these to personalize everything in your kit.
Step 2 of 7
Who do you love working with?
Select all that apply — this shapes your content pillars.
First-time buyers
Move-up buyers
Veterans / VA loans
Self-employed borrowers
Investors
Relocating families
Luxury buyers
Down payment challenged
Divorcing clients
Seniors / reverse
Step 3 of 7
How would your best client describe you?
Think about a recent client who raved about you. What would they say?
Be specific — this is your secret sauce.
Step 4 of 7
Why did you get into this industry?
The honest version — not the resume version.
Step 5 of 7
What's your hot take on the mortgage industry?
What do you wish more people knew? What drives you a little crazy about how it's done?
Step 6 of 7
Tell me about a client win you're proud of.
A story where you really came through. Doesn't have to be the biggest deal — just one that meant something.
Step 7 of 7
Last one — what's your vibe?
This shapes the tone of everything we write for you.
Warm & nurturing
Direct & no-nonsense
Educational & nerdy
Energetic & hype
Calm & reassuring
Funny & relatable
Community-driven
Luxury & polished
Building your content kit...
Platform Best Practices
Your one-stop guide to posting on each platform — frequency, timing, format, and content mix.
📸 Instagram
👥 Facebook
💼 LinkedIn
🎵 TikTok
📐 Format Tips
Reels get 3–5x more reach than static posts
Carousels drive saves — great for education
Use 3–5 hashtags max (quality over quantity)
First line of caption must hook — it's above the fold
✅ Best Practices
Reply to every comment in the first hour
Use Stories for behind-the-scenes and polls
Pin your 3 best posts to your profile grid
Add a CTA to every caption ("save this," "DM me")
Recommended Content Mix
40% Personal
25% Edu
20% Opinion
15% Promo
Personal/Story
Educational
Opinion/Hot Take
Promotional
📐 Format Tips
Video gets highest organic reach on Facebook
Longer captions perform better here than IG
Native video (uploaded directly) beats YouTube links
Ask a question to drive comments
✅ Best Practices
Facebook Groups outperform Pages for reach
Respond to comments to boost distribution
Share local market news — community focus wins
Avoid link posts — they tank reach. Put links in comments.
Recommended Content Mix
40% Personal
25% Edu
20% Community
15% Promo
Personal/Story
Educational
Community/Local
Promotional
📐 Format Tips
Start with a one-line hook that cuts off (forces "see more")
Use line breaks — walls of text get ignored
Documents/carousels get 3x more reach than images
No hashtags in body — put them at the very end
✅ Best Practices
Comment on others' posts daily — it drives your visibility
Share agent success stories (tag them!)
Thought leadership beats promotional content here
First 60 minutes of engagement is critical for distribution
Recommended Content Mix
40% Personal
25% Thought Lead
20% Edu
15% Promo
Personal/Story
Thought Leadership
Educational
Promotional
📐 Format Tips
Hook in the first 1–2 seconds is everything
Keep videos 30–60 seconds for best completion rate
On-screen text captions boost watch time
Trending sounds increase discoverability — use them
✅ Best Practices
Authenticity beats production value — phone camera is fine
Stitch and duet trending finance/housing content
Use 3–5 niche hashtags (#mortgagetok, #firsttimehomebuyer)
Reply to comments WITH a video — huge engagement hack